Essential WordPress Plugins for Marketers – They Are Free Too!

With the advent of WordPress  website creation has become very easy. There are approximately tens of millions of websites that are powered by the WordPress content management system. WordPress makes it easier for small organizations and individuals to set up and manage their content. It is also loved by marketers because of the fact that it is very easy to use, and it is SEO friendly. Moreover, it comes with thousands of plugins that a marketer can choose from to fulfil his/her needs.

There are a wide range of plugins available in WordPress that are dedicated to just marketing and these plugins assist a marketer with every task form SEO to email marketing.

Here is a list of the most useful plugins available in WordPress that are very useful for marketers and are absolutely free to use.

Yoast SEO

WordPress understands how much SEO is necessary for any marketer, and  therefore, it has a plugin dedicated to SEO. Yoast SEO is the perfect plugin for you if you have little or no knowledge about SEO. This is because it provides you with all the guidance you need. This plugin is easy to use and automatically detects common terms so that the SEO integrity of each post can be ensured. 

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Google XML Sitemaps

This plugin is the best one to ensure success. This plugin allows you to use XML Sitemap without having any technical knowledge about it. It guides you through the whole process from start to finish. XML sitemaps allow search engines to better index your blog and help to boost your posts to the Top. Therefore, this plugin allows you to so the same task without having technical know-how of XML.

Just Writing

This is a plugin that allows you to distraction-free writing. It is best suited for those who have some difficulty transferring their ideas to words. What’s more, this plugin has the ability to spell check, paragraph styles, and formatting removal. Thus creating content will be a very easy task for you.

Pretty Link

Often, most of us link shrinkers such as or tinyurl. This plugin is an alternate to using these websites to shorten your links. Moreover, it also tracks the number of hits per link.


Comment spamming is a serious issue that many marketers face on a daily basis. Askimet plugin is the ultimate way to help you fight against comment spamming. It allows you to review each comment through the comments  section on the admin screens. Additionally, it allows you to see the history attached to the comment which lets you know which comments were detected as spam by Askimet and which ones were moderated. It also allows the admin to block the spam comments through its discard feature.

There are many more plugins that are available in WordPress that are making the lives of marketers very easy. All you have to do is explore and you will find many plugins to make your life easier in many ways.

The importance of having a proper website for your business

While everyone knows what a website is, a lot of business owners still do not know about all of the amazing benefits that come along with having a website that is regularly updated with fresh content.

In this day and age, most people are doing the majority of their shopping online, so if you do not have a presence there, you are missing out on a lot of potential business. More and more businesses are deciding to focus more on their online presence than their physical stores, as the margins and scale-ability are better online.

If you are a business owner, you need to know where your target market spends their time. This allows you to optimize your marketing and sales efforts in the most effective and efficient way possible.

Online shopping is only going to become more common, so you need to get on the bandwagon as soon as possible. Here are just some of the amazing benefits associated with having a strong web presence and website.

Customers can visit you 24/7

As the internet is always live and open, unlike most physical locations, people can check out your products or services at any time of the day, on any day of the week. There is nothing worse than wanting to buy something only for the store to be closed when you arrive there.

By having an online presence, you can take orders automatically online, so you are not losing out on this valuable business as you don’t have your physical store open 24/7.

Extremely cost effective

Websites do not take much to maintain and the start-up cost is a one-time fee. This is opposed to your physical store which requires monthly rent or leasing payments, electricity costs, staff and insurance costs to name but a few of the expenses. Having a website is extremely cost effective and will help you improve your profit margins substantially.


Customers no longer have to drive around from store to store in order to find what they are looking for. Instead, they can easily check out your website to see what items you stock or what services you provide.

Potential customers may discover products or services that you offer which they didn’t know about, leading to the opportunity of increased sales.

More effective marketing

Many of the traditional marketing platforms, such as print and radio ads have become largely defunct. They are still expensive and they do not reach nearly as many people as they once did.

Most people these days get all of their news from the internet as opposed to newspapers and they listen to music on their smart devices as opposed to on the radio.

Marketing online is cost effective and allows you to reach more of your desired audience. People spend so much of their time online that you need to incorporate online marketing practice into your strategy if you want to see growth in your business.

Increased sales

By having a platform online whereby you can sell to your customers, you can sell your products or services around the clock with very little limitations.

If you have a product that can be shipped worldwide, you can reach millions of people who would not be able to visit your physical store. The potential for increasing your sales significantly is massive in this day and age.

Final word

You can now see just how important it is that your business has a website. There are too many advantages available to you, that you would be silly not to avail of them.

Why effective SEO boosts your sales

When it comes to getting more traffic to your website, having a high ranking in the search engines is a good way to do so, leading to increased levels of sales and new customers being exposed to your product or service.

In this day and age, it is vital that your business ranks highly in the major search engines as:

Everybody uses search engines. When a person is searching for a particular product or service, they will type to into Google or one of the other major search engines. Usually, they will only look at the first few results on the page, so you need to have your business there at the top and not one of your competitors.

Your customers spend a lot of time on the internet and have money to spend. Every year there are billions of dollars spent online. This is a huge potential market for you and your business. These customers will be educated and motivated to make a purchase. When a customer has taken the time to search online for the best providers of a certain product or service, they have clicked on your website to learn more about what you offer and they are prepared to make a purchase there and then.

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