Digital marketing is a trend, and it is evolving. The past several years has seen considerable innovation and success in the field of digital marketing where marketers explored many ideas and platforms. Most importantly, it was all successful. Let us discuss the top trends of Digital Marketing in 2018. If you are prioritizing the need to market your product digitally, this is everything that you should consider before the start of the new year. You deserve the perfect strategy.
In the past several years, content marketing has been in the top three digital marketing trends, and that will be true in the coming year too. It will be the most popular medium of digital marketing.
Big data applications will be among the top digital marketing trends. This is because there is much more being done on big data application to make it more worthwhile. Big Data applications are very closely tied to machine learning. Thus, it makes them very useful for organizations to process large amounts of data and extract meaningful information out of it. Big Data helps organizations understand the dynamics and behavior of their customers, thus enabling them to work more on customer satisfaction.
Marketing Automation includes CRM, behavioral email marketing and web personalization. Marketing automation has been in the top 5 marketing trends for the past five years, and in the coming year it is believed that it will be in the top three with more and more organizations successfully using marketing automation.
Mobile marketing peaked in the previous year but has gradually been on a decline. This does not mean that it has completely declined. There are still a considerable number of organizations that even today use mobile marketing. The drop in mobile marketing started when organizations started to focus more on mobile responsive web designs. Although mobile marketing is an excellent and easy way to reach your customers, there have not been many innovations in this trend.
Social media is a potent tool to communicate your thoughts across millions of people. It not only enables organizations to convey their message to customers but also allows them to build an engaged and interactive audience. Through social media, people give their feedback about everything whether they like or dislike it. This is a very beneficial element for businesses. There is continued growth in social media usage overall. Social Media marketing is not in the top three of the lists because it still needs to be explored. Many social media platforms are banned in many countries. Organizations have a lot to work on in the realm of social media marketing. However, once there is more information available about how to control it, it may become one of the most powerful and successful tools. There is still a long way to go for social media marketing.